tags
3D Anamorphic
DOOH
Ledwall
Exhibition
Project
Immersive Trade Show Experience: 3D DOOH Advertising
client
SEW
SEW-EURODRIVE is a leading global manufacturer and supplier of products and systems for industrial, logistics, and process automation.
Maximum visibility
Visitor attraction
Product highlighs
Format optimization
Immersive experience
brief
Faced with a competitive trade show landscape, the client sought a way to differentiate themselves with a high-impact visual solution. The objective was to turn a 150×400 cm LED wall into a captivating attraction that would draw visitors in and showcase their products effectively. Asotech’s solution was a 3D anamorphic video created for SEW,
The engaging, LED wall optimized content delivered an immersive experience, using advanced perspective effects to maximize both audience engagement and visibility.
SOLUTION
The Digital team developed a custom 3D anamorphic video for SEW, tailored to the dimensions of their LED wall. Utilizing 3D DOOH technology, the content employed advanced perspective effects and particle simulations, creating an extremely realistic illusion of depth. This solution transformed the LED wall into a highly attractive element, capturing the attention of visitors. The anamorphic video not only showcased the exhibited products but also boosted audience engagement, making the booth a focal point within the trade show.
Benefits
The 3D anamorphic video for SEW created a striking visual effect, capturing the attention of visitors and transforming the LED wall into a powerful engagement tool. The audience, intrigued by the three-dimensionality of the content, stopped to admire it, making the booth a true point of reference at the fair. In addition to the scenic impact, the technology offers great versatility, adapting to LED walls of various sizes and shapes, including curved and angular surfaces, for effective use in any exhibition context.
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