tags
3D Animation
visual storytelling
Trade Show
Project
3D Animation to Stand Out at the Fair.
client
TRB
“A mechanical company specialized in precision machining, with 45 years of experience in the production of components for hydraulic cylinders.
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High-quality in-house production
Consolidated professionalism
Emphasis on "Made in Italy"
Extensive customization options
Advanced engraving techniques
brief
TRB wanted to showcase its expertise, experience, and strengths at the fair. The goal was to highlight its high-quality in-house production, established professionalism, “Made in Italy” identity, and advanced engraving techniques. To stand out, it was essential to create an effective communication tool that could engage the audience without displaying bulky machinery.
SOLUTION
The team created an emotional 3D video that illustrates the entire machining process of a mechanical part, emphasizing the key phases with ad-hoc designed direction and lighting. Particle simulations of the cooling fluid add spectacle, while the soundtrack, chosen to convey solemnity, amplifies the visual and emotional impact. This approach highlights production excellence and company values, transforming the trade fair presentation into an engaging and high-impact experience.
Benefits
The 3D solution allows TRB to showcase its expertise effectively while simplifying logistics at the fair. Thanks to the 3D video, the company can highlight product quality and its “Made in Italy” identity without the need to transport bulky machinery. The result is a modern and engaging presentation that emphasizes the company’s know-how, setting TRB apart from the competition and offering the public a memorable experience.
